Victoria Smith, also known as SF Girl By Bay, is the editor of one of the original lifestyle blogs and the author of See San Francisco. An original "pin-fluencer" and one of the top design Instagrammers to follow, Victoria is a constant source of inspo.
When designing fabrics in collaboration with her, we landed on twelve gorgeous patterns inspired by her sourcing trips and love of vintage. The final collection captures the bohemian modern vibe for which she's known.
Courtesy of Victoria Smith
Victoria Smith has been a fixture in the online design community since 2006. She helped to popularize Pinterest in 2010, almost immediately earning the title of pin-fluencer. Since then, she has amassed nearly 700,000 Pinterest followers, and her pins receive a whopping 15 million views per month. She was named one of Domino's "Best Design Blogs" and her Instagram has been hailed by BuzzFeed as one of the "18 Interior Design Instagrams to Follow". Her latest endeavor, Super Marché, is a vintage lover's dream come true; it's a curated online shop featuring finds from the flea markets of Southern France. When she's not sharing her latest finds on the web, Victoria is likely traveling or running around Los Angeles and scouting the latest finds with her camera and trusty dog, Lucy.
When asked about her collection, Victoria said, "I've always dreamed of creating a unique home furnishings collection, so when Christiane Lemieux invited me to partner with The Inside, I just jumped at the opportunity to collaborate. I designed fabrics in prints and a color palette I thought would compliment the bohemian modern vibe I love...with the idea that these pieces would blend well with an eclectic vibe and with pieces in my vintage collection from Super Marché. I couldn't be more thrilled with how they came to life and am so excited to share them with you."
The collection's color palette features deep blues, blush pinks, and warm gold tones. The patterns range from classic ticking stripes inspired by antique cushions to hand-drawn geometrics that feel free-spirited and eclectic.
Azul Ticking Stripe, Azul Faro, Azul Doro, Midnight Lellani by SF Girl by Bay
The Tailored Ticking Stripe
Pink Ticking Stipe, Gold Ticking Stripe, Black Ticking Stripe, Azul Ticking Stripe by SF Girl by Bay
Gold Lellani, Midnight Lellani, Ivory Lellani by SF Girl by Bay
Azul Faro, Grey Faro, Pink Faro by SF Girl by Bay
We are currently loving The Modern Wingback Bed in Tusk Doro by SF Girl by Bay. Peruse the entire collection here.